Monday, February 20, 2023

The Damage of Far Right Lies

I don't know if I'd mentioned this on the blog, but one of the outcomes of the 2020 post-election madness - where trump claimed "rigged" or "stolen" voting happened, to incite his followers into acts of insurrection - was that one of trump's targets decided to fight back against the Fox News network for promoting trump's falsehoods.

Dominion, one of the companies that manufactures voting machines, got targeted with allegations of rigging their machines to where it cut into their ability to win contracts with states (and I believe other nations). So they filed a massive defamation lawsuit against Fox, and thanks to the discovery process of acquiring evidence to back their suit, revealed a lot of intraoffice scheming and plotting by the media corporation to shill trump's lies to keep their audiences and their profits.

To quote from Adam Serwer at the Atlantic (paywalled):

Fox News lies to its viewers. Its most prominent personalities, among the most influential in the industry, tell their viewers things they know not to be true. This is not accusation, allegation, or supposition. Today, we know it to be fact...

The most compelling example of Fox News consciously lying to its viewers, however, arrived yesterday with the evidence in the defamation lawsuits filed by the voting-machine company Dominion, over claims aired on Fox News echoing Trump’s lie that the 2020 election had been fixed by compromised voting machines. Dominion’s latest filing argues that privately, Fox News hosts admitted that the allegations of election fraud being floated by Trump allies were baseless, but they kept airing them, in part because they feared another right-wing network, Newsmax, was stealing their audience. The filing shows that when Fox News reporters shot down the allegations publicly, the network’s big personalities were livid, complaining internally that telling their viewers the truth was hurting the network’s brand.

“It’s remarkable how weak ratings make good journalists do bad things,” the Fox News executive Bill Sammon wrote to a colleague about the network’s coverage of the “fraud” conspiracy...

The Fox executives knew they were violating journalistic ethics - yes, those do exist - in pursuit of ratings.

The Dominion filing drives home a few points. One is that there is a Fox News propaganda feedback loop: The network inflames right-wing conspiracism, but it also bows to it out of partisan commitment and commercial incentive. Another is that despite the long-standing right-wing argument that conservatives distrust mainstream media outlets because they do not tell the truth, Fox News executives and personalities understand that their own network loses traction with its audience when it fails to tell the lies that the audience wishes to hear. There are infinite examples of the mainstream press making errors of omission, fact, or framing. But as the private communications in the Dominion filing show, the mainstream media’s unforgivable sin with this constituency is not lying, but failing to consistently lie the way conservative audiences want them to...

Not only is there a closed wingnut echo chamber, that chamber is bolted shut by an audience that wants to remain ignorant of the facts and angered by their own fears.

There is also a story here about how social media and analytics can compel even powerful media institutions to meet a strong demand for falsehoods. Fox News executives understood the election-fraud allegations were nonsense, and they also understood their audience wanted to hear them. Misinformation and propaganda are not novel problems, but modern technology renders the incentives to lie to an audience particularly clear, and the means to reach that audience particularly easy to access. There will always be a potentially profitable demand for self-flattering lies; ethical people and institutions resist supplying them. The ability of individual hustlers to amass an audience of sycophants by feeding them conspiracies puts pressure on more mainstream outlets to gently appease conspiracism, if not to fully capitulate to it.

This is where decades of Fox Not-News - and other Far Right media figures like Breitbart and Rush Limbaugh and James O'Keefe (who's not having a good month anyway) - twisted free speech protections to shill conspiracy instead of facts, lies instead of truth.

There shouldn't be a First Amendment right to lie, especially when those lies are malicious, designed to enrage a handful of followers into acts of violence driven by unfounded fear and hatred. We've seen the effects of conspiracy "replacement theory" racism towards Blacks and Jews that have led to mass shootings and constant harassment of innocent Americans.

What Fox Not-News does on a nightly basis - promoting fear, selling rage - has done legitimate harm to the American political discourse. This lawsuit by Dominion could well put a clamp on that harm, but we need to understand that the Far Right punditry will continue to shill that fear and rage until they can no longer profit from it.

We are long past due bringing out the big guns of fraud charges and going after that Far Right Noise Machine with professional malpractice laws. Go after Tucker Carlson's and Sean Hannity's wallets, people. Every penny they earn comes from lying, and no one should be allowed to profit from lies.

1 comment:

dinthebeast said...

Bill Clinton once said that they'll keep doing it as long as it keeps working for them. Our job, as I see it, is to figure out how to make it stop working for them. Which is damn near impossible with most of the Republican voting base addicted to the lies they tell, and having their very identities invested in the consumption of them.

-Doug in Sugar Pine